Privacy Policy
Last updated: July 25, 2026
This Privacy Policy describes how Fine Wine Italy (“we,” “us,” or “our”) collects, uses, and protects your personal data when you visit finewineitaly.com (the “Site”) or contact us through it, in accordance with the EU General Data Protection Regulation (GDPR — Regulation (EU) 2016/679) and applicable Italian data protection law.
1. Data Controller
The data controller responsible for your personal data is:
Fabio Ceccarelli – Sesto Fiorentino (Firenze) / P.IVA 06729940483 – Email: fabio@finewineitaly.com
2. What Data We Collect
We collect personal data in the following ways:
a) Data you provide directly
When you use our contact form, we collect:
- Name
- Email address
- Preferred date(s)
- Number of people
- Any additional information you include in your message
This data is submitted voluntarily by you when you wish to request information or inquire about our wine tours, tastings, or other services.
b) Data collected automatically
When you browse the Site, we use Google Analytics to understand how visitors use the Site (e.g., pages visited, time spent, general location, device/browser type). Google Analytics uses cookies and similar technologies to collect this information.
We do not use marketing or advertising cookies (such as Facebook Pixel or remarketing tools).
3. Purpose and Legal Basis for Processing
| Purpose | Data used | Legal basis |
|---|---|---|
| Responding to your inquiries and organizing requested wine experiences | Name, email, message, dates, group size | Consent (Art. 6(1)(a) GDPR) / Pre-contractual measures (Art. 6(1)(b) GDPR) |
| Understanding Site usage and improving content | Analytics/cookie data | Consent (Art. 6(1)(a) GDPR), collected via cookie banner |
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google Ireland Limited (and Google LLC in the US). Google Analytics uses cookies to collect information about your use of the Site.
- Data collected may be transferred to and processed in the United States. Google is certified under the EU-U.S. Data Privacy Framework, which provides an approved mechanism for such transfers.
- You can find more information in Google’s Privacy Policy.
- You can opt out of Google Analytics tracking at any time via the cookie consent banner on this Site, or by installing the Google Analytics Opt-out Browser Add-on.
5. Cookies
The Site uses cookies necessary for its technical functioning, and analytics cookies (Google Analytics) which are only activated with your consent, given through the cookie banner shown on your first visit. You can change or withdraw your consent at any time through the cookie settings link in the Site footer.
6. How Long We Keep Your Data
- Contact form submissions: retained for as long as necessary to respond to your inquiry and manage any resulting service, and in any case no longer than 24 months after our last exchange, unless a longer retention period is required by law (e.g., for accounting/tax purposes if a service was purchased).
- Analytics data: retained according to Google Analytics’ default retention settings (currently 14 months, configurable in your Google Analytics account).
7. Who We Share Your Data With
We do not sell your personal data. Your data may be accessed by:
- WPForms (form plugin) and our website hosting provider, solely to operate the Site and process form submissions
- Google (Google Analytics, Google Ireland Limited / Google LLC), for analytics purposes as described above
- Any professional advisor (e.g., accountant) where necessary for legal or tax obligations
We do not share your data with third parties for their own marketing purposes.
8. Your Rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”), where applicable
- Restrict or object to processing
- Data portability, where technically feasible
- Withdraw consent at any time, without affecting the lawfulness of processing before withdrawal
To exercise any of these rights, contact us at fabio@finewineitaly.com.
You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali, www.garanteprivacy.it) or with the data protection authority of your own EU country of residence.
9. Data Security
We take reasonable technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure.
10. Children’s Privacy
This Site is not directed at individuals under the age of 16, and we do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
12. Contact
For any questions about this Privacy Policy or your personal data, contact:
Fabio Ceccarelli Email: fabio@finewineitaly.com